September 16, 2014 6:30 – 8:30 at the Griffin Museum
With Bonnie Borthwick
Free for members $7.00 for nonmembers
Facebook, Twitter, Instagram, Tumblr, Google+ — figuring out where to focus your time and energy in a fast-moving, ever-changing landscape of social media platforms can be a major challenge. This session is geared toward artists who are thinking about promoting their work through social media, but are unsure of where to start. We’ll begin with an overview of social media usage and the rise of social media marketing, then get to the big questions: What are the differences between the major platforms, and what should you consider before investing a lot of time in any of them? How do you find an audience? How do you decide what to post, and how can you use your limited time to best effect? How are recent changes, especially to the way Facebook works, changing the game for many artists and small businesses? How will you measure results of your efforts? We’ll have time for questions and discussion at the end, and you’ll come away better equipped to get started on your own social media marketing plan.
Bonnie Borthwick, better known online as 6x6pix/Bonnie B, is an online marketing and web development professional with over 20 years’ experience helping higher ed institutions and nonprofit organizations navigate the intersections of communication and technology. She also takes pictures, most often with one of her trusty Brownie Hawkeyes. The rest of her story can be extracted from various online sources in small pieces that may or may not add up to a cogent narrative.